The ride-hailing firm Lyft shall be donating $150,000 in ride credits to help immigration groups throughout the US over the next six months.
The corporate has also joined hands with Raices, a not-for-profit group providing authorized services to immigrants. Through its Round-Up & Donate program, Lyft will match rider donations to Raices all through July, and it will commit to as much as $50,000 to the group in help of their services.
With the tagline “America is an idea, not geography,” the Lyft marketing campaign shares the tales of drivers who work for the corporate and have come to the US from different international locations.
Along with the $150,000 donation, Lyft riders can round up their journey payments to the closest greenback and donate the difference to Raices, the corporate’s not-for-profit associate. A Raices spokesperson said the partnership had been “an invaluable resource” permitting them to make use of credit to transport immigrants and their advocates to courtroom appearances and legal consultations.
Lyft’s drive to shed light on the rights of immigrants, along with its employees, comes as Donald Trump has ratcheted up warnings against undocumented immigrants living in the US and his administration has faced criticism for the poor state of affairs at border facilities, together with those housing children.
Lyft has offered similar choices since 2017, permitting passengers to donate to associate organizations together with the American Civil Liberties Union, Black Girls Code and the Human Rights Campaign.
In January 2017, the corporate further pledged to donate $1m to the ACLU over four years. The donation came following the Trump administration’s decision to ban immigrants from a dozen Muslim nations. In July 2018, Lyft joined hands with 50 immigration organizations throughout the US to offer free rides for immigrants and refugees.